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Most customers postpone repairs and maintenance work. Industry Expert Hal Scott discusses why customers put off service work and explains how to overcome customer objections to get them in for needed service and maintenance.
Read More →David Keller - After reviewing many dealerships’ financial statements over the last six months, it seems the used vehicle department is the king of profits and volume. Most dealers, with new vehicle sales still depressed, are selling more used vehicles than ever. It is more important than ever to manage your vehicle inventories.
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Jennifer Murphy - One doesn’t have to be tech-savvy to understand the popularity of social media. Lisa Cryder, the owner/general manager at Lebanon Ford Lincoln Mercury realized social media could be a powerful business tool—one her Lebanon, Ohio, dealership stood to benefit from.
Read More →Kimberly Long - Pushing inventory out to multiple online destinations presents a unique set of challenges to a dealership’s resources. Accomplishing this task in house will often require a great deal of time, effort and manpower. So, what is the best way to handle online inventory management and how much help does a dealer need?
Read More →Tony Troussov - In this competitive market, a used car manager’s job can be complicated. Today, like never before, it requires extensive knowledge of the market and technology. With that said, acquiring cars is only half of the task at hand.
Read More →Kimberly Long - What kinds of strategies are at work when it comes to pricing online inventory? In short, all kinds.
Read More →J.D. Rucker - When the topic of inventory management is brought up to car dealers, certain things always come to mind. How should it be priced? How often is it updated? How many pictures should you take? While these are all important, one aspect that is regularly forgotten is how to drive the right traffic to the specific vehicles that people want to buy.
Read More →Mark Dubois - If you are a new car dealer struggling with questions about what to do after losing your franchise or you are a subprime dealer unable to get your deals bought and are forced to turn away customers, you may be wondering: is this the time to be in the buy here pay here business?
Read More →Greg Goebel - I have written for years about Green and Red Balloons, the metaphor for identifying the creditworthiness of dealership customers. Nothing has changed about the need to identify creditworthiness quickly and effectively when a customer first contacts your dealership, except for the fact that it has become more urgent to do so.
Read More →Thomas B. Hudson - Life is difficult enough when you at least know what you don’t know. But when you don’t know what you don’t know, life gets downright dangerous.
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