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Training•by Kimberly Long•June 1, 2008

Inventory Management Programs: Tracking to Profits

Kimberly Long - With the current economic climate forcing many dealers to rely on used vehicle sales to pull them through the slump in new car sales, it’s more important than ever to have a solid system in place for management of used vehicle inventory.

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Dealer Ops•by Tom Herald•May 30, 2008

How to Write a Killer Car Ad: The Classic AIDA Style Never Goes Out of Style

Tom Herald - An effective ad for a car dealer will have even more impact since there are so few ads out there that are well done.

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Dealer Ops•by John Carroll•May 27, 2008

No Way But the Dangerfield Way: Reviving a GMC, Pontiac, Buick Store with BDC Expertise

John Carroll - “We track every number in the store,” he said, “and when we see people falling below that number, we find out what’s causing that number to fall. Most dealers don’t know until the end of the month..."

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Dealer Ops•by Jennifer Rincon•May 22, 2008

Run a Rental Operation From Within the Dealership: Champion Rent-A-Car Pockets Additional Profit

Jennifer Rincon - Many dealers are under the impression that they will lose money with rentals. So, they turn to other rental companies, which pay about $1,500 per month to the dealer, and then slam them with inflated rental bills.

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Detailing is Very Much Alive: Dealerships are Increasing Customer Satisfaction and Profits as a Result

Jennifer Murphy - While some consider reconditioning and detailing synonymous, they are very different. According to Ken Billado, assistant manager of the detail operation at The Automaster (a high-line and import dealership group out of Shelburne, Vt)...

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Digital•by Glynn Rodean•May 20, 2008

The Leader of the BDC: Hire the Right Business Development Manager

Glynn Rodean - This person’s communication skills should be so strong that he or she is capable of taking any customer T.O. in the BDC to secure an appointment...

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Training•by Michael Rees•May 19, 2008

Make the Interview a Shining Part of Your Sales Process

Michael Rees - Hold your managers accountable for your sales staff actions ... Have your managers track each step of the sales process, and have them get involved with every customer early in the process to ensure compliance with your process ...

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Dealer Ops•by Justin Spath•May 16, 2008

Creating Career Paths For Service Technicians

Justin Spath - This is not an easy task because the service department has a fairly nontraditional organization structure. In many other departments, career paths are clearer.

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Digital•by Rob Anderson•May 16, 2008

Quantity versus Quality: The Great Lead Debate

Rob Anderson - Quality is important, but only from the perspective of credit score. Lead generation costs money, and if you generate too many leads and your staff becomes overwhelmed, valuable leads are ignored and forever lost as opportunities ...

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Digital•by Rob Chesney•May 15, 2008

Used Cars Can Boost Overall Sales in 2008

Rob Chesney - The key to expanding used-vehicle sales is to market that inventory online. In fact, the J.D. Power study reports that last year was the first year that Internet use surpassed all other shopping methods in locating the used vehicle that a buyer...

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