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Dealer Ops•by Craig Criswell•March 11, 2008

Choosing a Dealership Web Site & Host: The Foundation of Your Internet Marketing Plan

Craig Criswell - The two most important elements to strive for when getting your Web site to optimum performance are the uniqueness of the site and the groundwork established prior to building the site for search engine optimization...

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Digital•by Mauricio Espinosa•March 10, 2008

Loyalty v. Fidelity

Mauricio Espinosa - Do customers and prospects identify your company by your loyalty program, or do they identify your company by your Vision, Mission, Passion (VMPTM)?

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Dealer Ops•by Becky Chernek•March 7, 2008

The Well-Trained Professional: Increase Profits By Arming Yourself With The Right Question At The Right Time

Becky Chernek - Well-trained sales personnel know that determining the payment budget of customers on the lot will not ensure their approval by the bank source. Many customers have been schooled to quote a much lower payment than the one they have in mind.

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Digital•by Rob Chesney•March 5, 2008

Parts and Accessory Sales Online: Know What and When To Sell Through Research

Rob Chesney - eBay Marketplace Research is an online tool that provides subscribers with transparency into the marketplace in order to gauge the sales performance of specific products and categories...

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Dealer Ops•by Michael Teitelbaum•March 4, 2008

Three Practical Ways Your Dealership Can Leverage SEO

Michael Teitelbaum - It’s a common misconception that SEO simply involves throwing keywords against the digital wall to see what sticks. In reality, this tactic could hamper your site’s SEO effectiveness...

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Dealer Ops•by Tom Hudson•March 3, 2008

Pay Now or Pay Later

Thomas B. Hudson, Esq. - A company was interested in buying a substantial part of a Georgia dealer’s BHPH portfolio of retail installment sales contracts. My contact wanted me to look over a few deal files and tell him if the documentation looked good.

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Dealer Ops•by Tom Herald•February 28, 2008

Five Universal Rules for Increasing Down Payments

Tom Herald - People who have bad credit are in their situation because they don’t have enough money! Money is always a factor with special finance and always will be. The solution to this universal finance problem is simple...

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Dealer Ops•by Greg Goebel•February 26, 2008

Making the Correct Call: Where Prime Ends and Sub Prime Begins

Greg Goebel - The earlier you make the correct call and get the deal to the appropriate manager, the better the chance you have of putting together a deal.

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Digital•by Jason Ezell•February 25, 2008

Building Trust with Your Web Site: The Trait Buyers Are Looking For In Your Dealership

Jason Ezell - You likely have an "About Us" section of your Web site. Use it to include information about your dealership...

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Dealer Ops•by Ryan Linnehan•February 22, 2008

Be Positioned To Take Advantage of BHPH Opportunities

Ryan Linnehan - There is no doubt that mainstream financial investors have the BHPH market squarely on their radar screens, and having access to that capital can definitely make things interesting for our industry in the days ahead!

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