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I Heart Millennials

I Heart Millennials

Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.

Article

Commit to Excellence

Build your F&I training program the same way you would build a house: on a solid foundation with expert craftsmanship and high-quality materials.

Article

Get Your Customers Back

At Pacifico Marple Ford Lincoln in Broomall, Pa., the Pacifico brothers and their partners are...

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

Article

Life Among the Elite

After eight years on the job, Rodriguez has built a database of repeat and referral customers.

Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.

Article

Perfecting the F&I Turnover

Courtesy of iStockPhoto.

Expert says salespeople play a critical role in what happens in the F&I office. She lists four ways they can successfully pave the road to back-end sales.

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