We’re just beginning to see the story of data privacy and big tech play out, and it’s important to stay aware of how market and economic dynamics, shifts in consumer behavior, marketing trends, and technology advances can impact your dealership.
While the pandemic sparked a digital acceleration, all signs point to 2021 being the year of great digital expansion to deliver even greater efficiency, faster deals, and happier customers.
If dealers revert to “the way it was,” they will see money left on the table, and long-term profitability will continue to elude them.
Top executive reports Toyota Motor Corp. will shift electric-vehicle production to the U.S. if demand continues to grow.
Automotive analysts offer a breakdown of recent findings and prescribe how dealers can utilize data to differentiate themselves and stay a step ahead of the competition.