auto dealer in black and red logo
MenuMENU
SearchSEARCH

Articles

Dealer Opsby Jeff SmelleyAugust 22, 2006

What Exactly Is DMS?

Jeff Smelley - DMS stands for Dealer Management System ... a system yielding quantifiable, reliable and timely information to the dealer

Read More →
Dealer Opsby Dan HendersonAugust 22, 2006

Advertising & Marketing: Is It Rocket Science?

Dan Henderson - There is a difference between advertising and marketing. Advertising is used to create awareness where marketing is the selling of goods and products. In the car business we should always be marketing.

Read More →
Trainingby Harlene DoaneAugust 22, 2006

The "Dirty" Word In Your Dealership: Are You Using It?

Harlene Doane - Every department, every system, every process in the dealership requires a commitment from the dealer to succeed.

Read More →
Ad Loading...
Dealer Opsby Darin B. GeorgeAugust 22, 2006

Asking For The Sale

Darin George - Never forget how you felt when you bought your first car. The emotional intensity level of the customer is at its highest, and how we proceed will determine if we sell the vehicle ...

Read More →
Dealer Opsby Darin B. GeorgeAugust 22, 2006

Its all Psychology

Darin George - Never write down the first or second number the customer says because it will give them hope ...

Read More →
Dealer Opsby Darin B. GeorgeAugust 22, 2006

Dealing With The Price Shopper

Darin George - Giving a customer our best price to shop around with can be done by the receptionist or a salesperson with a heart beat ...

Read More →
Ad Loading...
Dealer Opsby Darin B. GeorgeAugust 22, 2006

Negotiating And Increasing Gross Profit - Part One

Darin George - There is an old saying in the car business...“the customers that pay more are your best and happiest customers for life”.

Read More →
Dealer Opsby Darin B. GeorgeAugust 22, 2006

Understanding Your Customer

Darin George - Your customers have already made the decision to look and possibly purchase a new vehicle when they enter your dealership...

Read More →
Dealer Opsby Darin B. GeorgeAugust 22, 2006

Customer Follow-Up

Darin George - There is an old saying; the easiest customer to sell to is one that you have already sold to. The sold customer follow-up is the single-most important aspect for long term success of a sales representative and the dealership they work for ...

Read More →
Ad Loading...
Dealer Opsby Dave SipusAugust 22, 2006

100 Percent Turnover To F&I - Reality Of Fantasy

Dave Sipus - Our goal is to achieve 100 percent quality turnover at the point of sale. Before defining a quality T.O. ...

Read More →