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Sandi Jerome - Today, dealerships are a maze of networked computers, factory DCS PCs, third-party software, integrated phone systems, and web sites. Less than 10 percent of dealerships have system administrators, but many are considering hiring one in the next year.
Read More →Sandi Jerome - Your dealership’s computer system is often the most expensive outside service that you pay monthly. Here are twenty ways to save money on your computer system and get more value for the dollars you are spending.
Read More →Jeff Smelley - DMS stands for Dealer Management System ... a system yielding quantifiable, reliable and timely information to the dealer
Read More →Dan Henderson - There is a difference between advertising and marketing. Advertising is used to create awareness where marketing is the selling of goods and products. In the car business we should always be marketing.
Read More →Harlene Doane - Every department, every system, every process in the dealership requires a commitment from the dealer to succeed.
Read More →Darin George - Never forget how you felt when you bought your first car. The emotional intensity level of the customer is at its highest, and how we proceed will determine if we sell the vehicle ...
Read More →Darin George - Never write down the first or second number the customer says because it will give them hope ...
Read More →Darin George - Giving a customer our best price to shop around with can be done by the receptionist or a salesperson with a heart beat ...
Read More →Darin George - There is an old saying in the car business...“the customers that pay more are your best and happiest customers for life”.
Read More →Darin George - Your customers have already made the decision to look and possibly purchase a new vehicle when they enter your dealership...
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