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Rob Chesney - ...good photographs of a vehicle are critical as they lend credibility and verify product attributes...
Read More →John Zieglar - In an effort to better understand our customers, we always ask ‘How did you begin your research?’...
Read More →Kevin Root - Followup based on the manner preferred by the customer, but be prepared for e-mail to be the dominant first contact method...
Read More →Kevin Root - Providing sufficient contact information so the shopper can take the next step is both...to move the business relationship...
Read More →Harlene Doane - Advertising cost for online sales runs about $100 per unit, which is much lower than industry averages for conventional sales...
Read More →Jeff Smelley - As you progress into the New Year, how do you intend to improve your business? This is a question every dealer should spend time contemplating. More to the point, thought should be given to this topic regularly.
Read More →Jeff Smelley - Inefficient daily operations in a dealership cost money, REAL MONEY, and unlike a missed sales opportunity, poor dealership operations will continue to cost money until fixed.
Read More →Sandi Jerome - Each month, valuable data is being deleted by your DMS system and you need to create regular monthly reports that will be downloaded to a PC and saved for future analysis.
Read More →Jim Jensen - Our lives are complicated by things that concern us, but sometimes those are things that we have very little or no control over, such as geopolitical events or business closings ...
Read More →Sandi Jerome - STAR was organized in May 2001 and has grown to include about 98 percent of the OEM that the 8 major DMS members support. It is a non-profit, auto industry-wide initiative to create voluntary IT standards for how manufacturers, dealers and customers communicate with each other.
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