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What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? While dealers may have an infinite number of ways to define CRM and the best strategy ...
Read More →Craig Colendar - When I was working in dealerships, I would write out each salesperson’s previous yearly results, set aggressive goals for the coming year and then apply the math necessary to get the job done: how many phone ups per day, floor ups per day, be-backs etc. I would review the game plan with each salesperson, enthusiastically emphasizing the ...
Read More →Eye-catching, stylized vehicles give dealers a critical edge over the competition that sells only factory-plain vehicles.
Read More →John Carroll - Promotional materials were adapted to include a dot-com in every ad and to let people know that the dealership never closed...
Read More →Bud Abraham - Be honest Mr. Dealer, isn't that department about the messiest, disorganized eye-sore in the dealership?
Read More →Bud Abraham - Depending on the volume of work, you need a proper facility in which to do the work.
Read More →Bud Abraham - Dedicate sufficient space to handle your own in-house needs and projected retail business.
Read More →Bud Abraham - ... greater productivity with fewer workers – has created a demand for quick detail but not the resultant poor quality work.
Read More →Bud Abraham - This department will not only provide services for new car and used car detailing, it will offer services to the public.
Read More →Bud Abraham ... detailing is moving out of the back alleys, warehouses and garages and assuming a position along side other service businesses.
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