Articles

Dealer Ops•by Brian Allan•May 15, 2019

Opinion: For Dealers, Carsharing Is About Revenue, Not Miles

Former dealer is convinced that miles mean money for dealers in the shared economy, where a large and growing customer base of ride-hail drivers is poised to add incremental income to idle units and offer new opportunities for sales.

Dealer Ops•Cover Story•by Tariq Kamal•May 13, 2019

Loyalty Drives Growth at #1 Cochran Automotive

Acquisitions have helped fuel the rapid expansion of Rob Cochran’s 24-rooftop auto group. But he believes the secret to his success is the people of Western Pennsylvania, including those he employs and the customers they serve.

Digital•by Erica Danford•May 8, 2019

4 New Dealer Digital Marketing Tactics

Make your digital storefront easy to find and deliver a more engaging online experience — for sales and service — with four leading-edge strategies you can try today.

Dealer Ops•by Brent Tally•April 29, 2019

5 Reasons to Partner With a Dealer Facilities Rep

A qualified owner’s representative will save you time, money, and aggravation on your next construction project while assuming the mantle of accountability and defusing factory and family squabbles.

Fixed Ops•by David Foutz•April 24, 2019

4 Ways to Turn Recalls Into Positive Customer Interactions

Recalls drive service revenue and bring customers back to the dealership. Why not take advantage? Expert lists four ways to turn your next recall event into a fun and profitable experience for everyone involved.

Compliance•by Jaklyn Wrigley•April 19, 2019

DOL Investigations and Employing Minors in Dealership Service Departments

A shortage of qualified lube techs is no reason to ignore the strict — and strictly enforced — Department of Labor rules governing the employment of your youngest workers.

Compliance•by Max Zanan•April 15, 2019

4 Compliance Mistakes Every Dealer Makes Once

Expert lists four surprisingly common — but easily avoidable — errors and omissions dealer principals commit along the road to front-end compliance.

Digital•by Jenn Reid•April 8, 2019

Opinion: Early Identification Improves the Customer Journey

Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage down-funnel shoppers.

Digital•by Bob George•April 4, 2019

5 Steps to Bring Your Dealer Website Up to Code

Whip your website into shape with this rundown of five mission-critical performance standards and personalization tools every dealer needs to compete on any platform.

Dealer Ops•by Jim Leman•March 29, 2019

3 Ways to Ensure Wholesale Sourcing Dependability

Accelerate turn and maximize gross profit by stocking smarter, identifying your fastest-moving units, and testing new digital tools designed to drive efficiency throughout your used-car operation.

Prev Next