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Article

What Generation Gap?

What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.

Article

Point And Shoot

Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.

Article

Counting On Service

An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.

Article

No Good Deed Goes Unpunished

Subprime loan programs with automatic interest-rate reductions are great for both dealers and their customers, but could run afoul of TILA standards.

Article

Comments Are King

Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.

Article

Telling The Future

The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.

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