auto dealer in black and red logo
MenuMENU
SearchSEARCH

Articles

Training•by John Daugherty•November 29, 2018

Learn to Listen and Listen to Learn

F&I pro offers a four-step process for dropping the bad habits your customers hate and building an experience that feels more like a productive conversation than a sales pitch.

Read More →
Digital•by Devin Morris•November 28, 2018

Dealer DIY: Build Your Own Facebook Bot

Spend less time chasing bad leads by using this four-step process to set up a Facebook Messenger Bot that will serve as your personal, automated, 24-hour lead-qualifying system.

Read More →
Digital•by Andy MacLeay•November 19, 2018

Battle of the Bots: How to Combat Digital Ad Fraud

Auto dealers are prime targets for automated click bots, a nefarious and increasingly prevalent form of fraud that could be forcing you to spend real money on fake leads.

Read More →
Ad Loading...
Compliance•by Ed Blum and Rosamaria Bravo•November 19, 2018

Dealers Will Feel the Impact of Tax Reform

Learn how new rules introduced by the Trump administration’s Tax Cuts and Jobs Act will affect interest expenses and depreciation deductions for U.S. auto dealers.

Read More →
Digital•by Tim McDonough•November 15, 2018

Leverage Your Factory’s Marketing Tools

Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.

Read More →
Opinion•by Rick Kurtz•November 15, 2018

Opinion: GM’s New Warranty May Hurt, Not Help, Dealers

General Motors’ extended bumper-to-bumper warranty would appear to benefit all sides, but dealers should consider alternatives to maximize profits — and control.

Read More →
Ad Loading...
Compliance•by Tom Hudson•November 14, 2018

Remember: Leasing Is Also Regulated

A Florida case proves that regulations pertaining to lease deals require just as much compliance acumen as cash or finance.

Read More →
Digital•by Carla Fitzgerald•November 14, 2018

Prepare to Ride the Big Data Wave

Increasingly connected vehicles will lead to smarter, longer customer lifecycles and enhanced dealership and brand loyalty.

Read More →
Opinion•by Gil Van Over•November 13, 2018

The Federales Are Watching

There is a palpable sense of relief among dealers at the end of the CFPB era, but the FTC, DOJ, and state attorneys general are actively taking up the once-feared bureau’s cause.

Read More →
Ad Loading...
Fixed Ops•by Bill Wittenmyer•November 12, 2018

4 Service Revenue Leaks You Need to Fix

Recapturing lost revenue is the first step toward fixed ops profitability. Use this four-step process to reduce or eliminate wasted tech hours, declined services, inefficient scheduling, and lost tire sales.

Read More →