Articles

Digital•by Troy Smith•November 11, 2015

You Can’t Close a Click

It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.

Dealer Ops•by G.P. Anderson•October 27, 2015

WTF

Whatever beliefs you and your customers may or may not share, politics and religion have no place in F&I.

Training•by Toni McQuilken•October 27, 2015

The Professional

After nearly 50 years of car sales, Gary Young has built a loyal following and a collection of stories.

Dealer Ops•by Tom Hudson•October 21, 2015

Defeating Class Actions the Old-Fashioned Way

If the CFPB has its way, pre-dispute arbitration agreements will no longer protect dealers from class-action lawsuits.

Training•by James Mueller and Steve Howard•October 21, 2015

Elevate Emotions and Excitement Part 2

Mastering certain words, phrases, metaphors and similes will add power to your sales process.

Dealer Ops•by Greg Goebel•October 15, 2015

Launching Special Finance: Part Two

The DealerStrong team digs in at Champion Motors and finds a few surprises, including a freshly installed CRM.

Dealer Ops•by Richard Hudson•October 15, 2015

Attention All Data Furnishers

Any entity that feeds a consumer reporting agency is considered a ‘data furnisher’ by the CFPB and must be aware of three credit reporting factors that can’t be overlooked.

Dealer Ops•by David Gesualdo•October 15, 2015

Get Emotional

Industry Summit showcased an unstoppable shift in training and set the stage for the next event.

Dealer Ops•by Pete MacInnis •October 8, 2015

Prequalify Your Customers Online

An online, soft-pull prequalification process could help dealers sell more cars faster and satisfy new demands from consumers and regulators.

Dealer Ops•by Ronald J. Reahard•October 7, 2015

That Dog Will Bite You!

Written guidelines and a code of conduct will help prevent payment packing from baring its teeth.

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