Merchants Auto Is Winning
General Manager Adam Secore’s focus on people, process and product has helped Merchants Auto minimize turnover and increase sales by 89% in four years.
General Manager Adam Secore’s focus on people, process and product has helped Merchants Auto minimize turnover and increase sales by 89% in four years.
Providing exceptional customer service at every touchpoint is the best way to reassure customers they will be treated fairly when they visit your dealership.
To convert your BDC from a loss-prevention department to a true profit center, you must think beyond phone and Internet leads and challenge your reps to take on new tasks.
Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.
Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.
Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.
The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
Business development expert Greg Wells looks at the reasons some dealers still avoid eBay and how the auction site can be extrememly beneficial when it comes to marketing inventory.
Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
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