Todd Swickard
CEO
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Todd Swickard - Is it the year for social networking in the car business, where we all connect to our customers and show them how good of a "friend" we are? Or is it the year that we make videos of everything? Why don’t we clog servers to show them video instead of pictures?
Read More →Todd Swickard - Since the world is changing, your marketing strategy needs to change too, or you’ll be left in the dust. It’s time to trade in your old ways of doing things to get the most mileage out of your marketing budget. So, here are a few tips for how to go about reviewing your strategy to make sure it’s ready to roll.
Read More →Dealers have a sort of love/hate relationship with compliance, especially in terms of their Web sites. Before manufacturers implemented standards for dealer sites, there was a kind of “Wild West” feel to things ...
Read More →Todd Swickard - The hype is building about mobile marketing and how it will affect automotive in 2009. Early adopters are pushing text messaging and mobile Web advertising. Those who sell mobile marketing services say it’s the future of CRM. After all...
Read More →Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...
Read More →Todd Swickard - If you haven’t done it lately, go through every page of your Web site. Make sure it is as complete and easy to use as possible...
Read More →Todd Swickard - When considering overall online budget, the rule of thumb seems to be a 10 percent allocation of the total advertising budget...
Read More →Todd Swickard - Search engines want your money; so do search marketers, lead providers and online classifieds...
Read More →Todd Swickard - “Money for the Internet” is a phrase that can make dealer principals and marketing managers cringe...
Read More →Todd Swickard - The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable...
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