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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Kimberly Long - “It was one of those middle-of-the-night ideas,” said Amy Schlueter, vice president of Schlueter Automotive Group in Waterloo, Ontario, referring to their innovative new campaign, the Twitter Test Drive.
Read More →Dealers using eCarList's inventory management software can obtain Carfax information and make it available with their vehicles listed online. Used car shoppers get the information they need up front to make faster buying decisions.
Read More →AutoUSA (www.autousa.com), the industry's leading provider of the highest quality, Internet-generated consumer leads to auto dealers nationwide, today announced a 500% increase in email and phone leads for dealers since April 2009 from its pay-per-lead Inventory Listing Network, powered by Vast.com.
Read More →The retail auto industry has been more than a little challenging in recent times, but special finance is an area that has proved particularly problematic.
Read More →A recent Netpop Global Automotive Study found that the majority of online vehicle searches are for used cars. Data also suggest that over 90% of consumers view paid search results. Therefore, properly executed paid search advertising can be an extremely effective method to reach these shoppers and provide more used vehicle sales opportunities. However, the recent Sorgenfrei study found that the majority of paid search results do not match consumer searches.
Read More →CarLocate.com, a car search portal designed to offer a better way for consumers to find a car they want to buy and to give dealerships another proven way to market their vehicle inventory to more consumers.
Read More →Kimberly Long - Nearly every dealership these days seems to have some kind of online presence, although to varying degrees. Some have just a Web site, while others have a Web site and listings on sites like AutoTrader.com or cars.com.
Read More →ActivEngage, the automotive industry's premier provider of proactive live chat with business intelligence for dealer websites, today announced the launch of a custom Facebook application to increase online engagement and reach for auto dealerships.
Read More →David Keller - Here we are and our automotive world has changed so much we hardly recognize it anymore. Who would have thought a few short years ago we’d be in this spot today?
Read More →Sonic Automotive, Inc. (NYSE: SAH), the nation's third-largest automotive retailer, today announced the launch of a customized mobile initiative that expands website reach for all 154 Sonic dealerships.
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