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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Westlake’s Chairman of the Board, Don Hankey, has assumed the role of President at Westlake Financial Services, following the departure of Bruce Newmark.
Read More →Cars.com today announced the signing of a multiyear agreement with Yahoo! Autos. Set to go live in December, the agreement will make Cars.com the exclusive provider of used-car listings and the exclusive listing service for private-party sellers on Yahoo! Autos.
Read More →Tom Herald - If you’re not one of the top three dealers in your market that people think of when they want a car, then your branding needs help. They won’t remember you...
Read More →MUDD ADVERTISING unveiled today the new innovative and interactive “face” of its website, www.mudd.com. The new site puts visitors in the driver’s seat of a virtual car that takes a trip through a realistic, ultra-modern 3-D city.
Read More →Will Parquette - New or inexperienced salespeople may at some point “paint themselves into a corner” with a customer by making a mistake and not knowing how to correct it or where to go for help.
Read More →Lisa Asbell - If you have a data breach and a customer suffers losses (or even worse, if multiple customers suffer losses), you can be held responsible for those damages along with federal and state fines...
Read More →Jeff Smelley - Early next year the FCC is scheduled to auction additional airwave space to wireless providers. In so doing, Kevin Martin, chairman of the FCC, proposes to remove the restraints which cell phone providers have enjoyed for years.
Read More →Ryan Linnehan - Did you ever notice how if you put a car on the lot fully reconditioned and then review that same car after it has sat out there for 60 days, it seems to need to be reconditioned all over again?
Read More →Jennifer Murphy - Purchasing the proper equipment, a vital component of success for any service department, is an expensive investment for dealers...
Read More →eBay Motors today announced that 1,200 automobile dealers have signed up to utilize eBay Motors Local Market - a new subscription-based service that enables automotive dealers to easily upload and list their entire used-car lot for one low price.
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