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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Jennifer Murphy - As most dealers know, when you make particular claims (what the FTC refers to as “trigger terms” or “trigger claims”) in advertisements of any kind, disclosures are required ...
Read More →Mark O'Neil - Unlike traditional ink-on-paper documents, electronic contracts travel at nearly the speed of light. Since they move so quickly, they can be reviewed and approved faster. For dealers, the additional speed translates into ...
Read More →Dealerskins, the award-winning automobile web site developer based in Nashville, TN, is introducing the first 100% Spanish-language web site for dealers who desire to target the fast-growing Hispanic market.
Read More →Greg Goebel - The easy way for a new-start company to gain market share was to offer greater advances – and that they did. Through the mid-90s dealers saw some really aggressive programs as new companies entered the market...
Read More →John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...
Read More →Automobile Consumer Services, Inc. (ACS), the leader in online auto leasing, announced at the (NIADA) annual convention in Nashville Tennessee, a new service that gives vehicle sellers who list their cars on eBay or other online classified sites the ability ...
Read More →John Carroll - In February, eBay Motors announced that it’s taking their online auto auction to the next level, with plans to roll out a new service called the Local Market that will let dealers post all of their used vehicles online for a...
Read More →Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today a partnership with DataOne Software to bring its iMarketAuto™ Pricing Intelligence tool to Auto Dealers.
Read More →Jennifer Rincon - During a time when American cars introduced front seat shoulder belts, Swedish engineers were already launching rear-facing child seats and testing their cars in aircraft wind tunnels...
Read More →Becky Chernek - A mind deal occurs when a sales manager finalizes negotiations with a customer on extended terms with no money down—generally utilizing subvented interest rates—and the customer demonstrates a serious delinquent payback history.
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