ALBANY, N.Y. — Auto/Mate Dealership Systems has announced the integration of its dealership management system with Dominion Dealer Solutions’ Sales Center CRM.

Customers of both company's automotive solutions should expect to see enhanced customer insights as a result of the integration, which, according to Auto/Mate, will allow for real-time updates of customer, vehicle, service and deal information in both systems.

"In today's competitive and fast-moving environment, it's critically important for dealers to have accurate and actionable information when responding to customer inquiries and to leads," said Mike Esposito, president and CEO of Auto/Mate Dealership Systems. "That's why it's important for the DMS and CRM to be integrated with bi-directional updates, as opposed to one-way data extracts delivered via batch deliveries."

According to the company, Dominion Sales Center has been used by thousands of automotive professionals since 1998. Through its CRM, leads of virtually every type are funneled into a single CRM system to drive processes and results in both fixed and variable operations, the company added. It’s Sales Center also features campaign management and services to facilitate targeted marketing needs.

“We’re excited to partner with Auto/Mate DMS to provide our mutual dealers with a low-cost, highly efficient integration,” noted John Hardacre, product manager for Dominion Dealer Solutions’ Sales Center CRM. "The integration process was fast and inexpensive, helping keep our CRM solutions affordable for our automotive dealer customers."