Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
Read More →
ADT Magazine
MENU
SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
Read More →
Rob Chesney - eBay Motors is a good place to offer trade-ins and vehicles you would otherwise sell through wholesale channels...
Read More →Rob Chesney - A dealer who understands these services and promotes their use can more easily sway buyers to commit to a vehicle purchase...
Read More →Kevin Root - Providing sufficient contact information so the shopper can take the next step is both...to move the business relationship...
Read More →Kevin Root - Followup based on the manner preferred by the customer, but be prepared for e-mail to be the dominant first contact method...
Read More →Sandi Jerome - Each month, valuable data is being deleted by your DMS system and you need to create regular monthly reports that will be downloaded to a PC and saved for future analysis.
Read More →Sandi Jerome - STAR was organized in May 2001 and has grown to include about 98 percent of the OEM that the 8 major DMS members support. It is a non-profit, auto industry-wide initiative to create voluntary IT standards for how manufacturers, dealers and customers communicate with each other.
Read More →Sandi Jerome - Today, dealerships are a maze of networked computers, factory DCS PCs, third-party software, integrated phone systems, and web sites. Less than 10 percent of dealerships have system administrators, but many are considering hiring one in the next year.
Read More →Sandi Jerome - Your dealership’s computer system is often the most expensive outside service that you pay monthly. Here are twenty ways to save money on your computer system and get more value for the dollars you are spending.
Read More →John Zieglar - In an effort to better understand our customers, we always ask ‘How did you begin your research?’...
Read More →What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? While dealers may have an infinite number of ways to define CRM and the best strategy ...
Read More →
