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ArticlesDecember 23, 2019

Digital-Driven Transparency Is the New Standard for Wholesale

Learn how the trend toward enhanced transparency and the tools that facilitate it will affect your used vehicle operation — today and in the future.

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ArticlesDecember 16, 2019

Talk Is Cheap — Unless It’s Personal

The next phase in digital marketing is intelligent messaging, an emerging technology that allows dealers to customize marketing efforts down to the individual buyer.

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ArticlesDecember 2, 2019

Data Mining: The Golden Opportunity You’re Ignoring

Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.

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ArticlesNovember 27, 2019

5 Reasons Your Dealership Belongs in the Cloud

Where would you rather keep your valuable data and mission critical applications — in a rack of in-house servers or under the close watch of a tech giant’s team of experts?

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ArticlesNovember 25, 2019

Tesla’s Electric Pickup: Is It a Work Truck?

Fleet Forward’s Chris Brown takes an up-close look at the Tesla Cybertruck and asks whether an (almost) indestructible exterior can help it break into the U.S. fleet market.

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ArticlesNovember 18, 2019

What You ‘Know’ About the Cars You Sell

A Nevada case proves the worth of fully disclosing every factor that can affect a used vehicle’s value and never purposely misrepresenting its condition.

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ArticlesOctober 22, 2019

Act Now to Prevent Violence at Your Dealership

If you don’t already have one, these safety guidelines can help you formulate a plan to deal with workplace violence head on.

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ArticlesOctober 7, 2019

How to Terminate an Employee for Theft

Attorney offers a five-step process you can follow in the unfortunate event a dealership employee is accused of stealing.

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ArticlesOctober 2, 2019

4 Ways Training Improves Retention and Results

Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.

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ArticlesSeptember 30, 2019

Is Your Store Suffering From Cultural Lag?

Dealers must find a new unique selling proposition in a market driven by highly informed car buyers who already know your price and are more likely to be swayed by value.

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