Using Text to Deliver a Better Customer Experience

• Access Now
• Bookmark +

Based on feedback from over 28,000 sales customers and 71,000 service customers, dealership use of text messaging during the shopping experience and after-sales process supports a significantly improved customer experience. While customer preference for text communications has increased at a steady rate, dealership usage has not kept pace. Service customer preference for text updates has increased from 23% to 37% over the past five years. Meanwhile, actual usage has only increased from 2% to 12%.

Non-premium sales customers report a 10 point increase in satisfaction, while service customers report a 31 point CSI lift. Almost all brands benefit from increased text usage, yet no brands consistently provide their customers a text-friendly customer experience.

Improve your customer experience. Download this whitepaper to learn more about the following:

• Why consumer preference for texting has increased 61% in five years
• How leading brands boost service satisfaction 26 points
• How to improve your customer loyalty by up to 64%

By Podium