A Dealership’s Guide to Evolving the Retail Experience

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Consumers today want a personalized, more efficient car buying process, and in many ways, dealers have risen to the challenge. After all, 90% of dealers surveyed in the 2023 Cox Automotive Digitization of Car Buying Study indicated that digital has improved at least one area of their business.

But there’s still lots to be done to improve the customer experience.

Read this guide for tips and best practices to help your dealership work with any type of shopper on any type of deal, including:

• How to make better recommendations and close deals faster with shopper insights
• How to streamline the car buying experience and avoid repeating steps that cost time
• How price transparency can help your dealership close more deals and increase the lifetime value of customers

Want to help your dealership retail smarter? Download “Build Shopper Trust with a New Approach to Retailing” today!

By Cox Automotive