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COVID-19

Post-COVID Impacts on Car Dealerships

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Digital

Article

Why do Cybercriminals Target Auto Dealerships?

Cyberattacks are happening fairly frequently, and dealerships are prime targets because they...

Cyberattacks are happening fairly frequently, and dealerships are prime targets because they have exactly what cybercriminals are looking for, and because their IT systems and policies may not be a top priority. Take the necessary steps to protect your customer data, your bank accounts, and your reputation.

Article

What’s In a Name? Apparently, Everything.

Most of a dealership's marketing strategy is geared toward driving business to the website. But...

Most of a dealership's marketing strategy is geared toward driving business to the website. But as an industry, we’ve forgotten one of the most basic principles of marketing which is creating unnecessary headwind in traffic flow to the URL destination.