Dealer Wizard has partnered with FordDirect, a joint venture among Ford dealers, Lincoln retailers, and Ford Motor Co., to offer its equity mining solution through FordDirect’s e-commerce platform, The Shop.

The Shop provides a curated online marketplace where Ford and Lincoln dealers can access vetted vendors at prenegotiated prices. The platform is designed to help dealerships address challenges in today’s retail automotive environment by offering tools and services beyond those FordDirect already provides.

Through the partnership, Dealer Wizard is now available to Ford and Lincoln retailers using The Shop. The company’s equity-mining solution helps dealers re-engage existing customers most likely to purchase their next Ford or Lincoln vehicles.

“With more than 15 years of experience supporting franchised dealers nationwide, we’re pleased to bring our solutions to Ford and Lincoln’s dealer network,” said Dealer Wizard Senior Vice President Ross Bauer. “Our focus remains on driving sales growth, improving owner retention, and supporting dealer profitability.”

FordDirect noted that dealerships face ongoing demands, from meeting customer expectations and regulatory compliance to managing staff and updating technology. The Shop was created to streamline those needs, offering efficiencies and cost savings so dealers can concentrate on core business operations.

“Dealer Wizard will help Ford dealers and Lincoln retailers spend more time on what they do best while aligning with FordDirect’s mission to provide trusted vendor partnerships,” said FordDirect CEO Dean Stoneley.