ADESA Adds VirtuaLane Support to Mobile App
A new internal integration was designed to facilitate access to all 26 ADESA VirtuaLane locations through the company’s proprietary Marketplace mobile app.
ADESA dealers can now access the company’s VirtuaLane auctions through the Marketplace mobile app.
Photo courtesy ADESA
CARMEL, Ind. — ADESA (div. KAR Auction Services) announced the integration of ADESA’s VirtuaLane multisite capabilities in its Marketplace mobile app.
Executives said marketplace users can now view and bid on all vehicles offered on VirtuaLane multisite events from all 26 ADESA auction sites that host these virtual-only sales across North America, exposing users to a broader buyer base and access to expanded inventory.
“Making VirtuaLane inventory from multiple auction locations available on the Marketplace app is a critical step as we evolve the app into a full-fledged ecommerce tool,” said Paul Lips, chief commercial officer for ADESA. “The overwhelmingly positive feedback we’re getting from our buying dealers is proof that this integration addresses their key needs and makes buying vehicles easier than ever.”
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