auto dealer in black and red logo
MenuMENU
SearchSEARCH

Auto Dealers Bullish on Market

Settled election makes them optimistic despite lingering affordability issues.

December 11, 2024
Auto Dealers Bullish on Market

Though the overall outlook rose, dealership traffic is down as affordability issues linger.

Credit:

Pexels/Josh Sorenson

2 min to read


Political certainty following the November election put auto dealers in an optimistic frame of mind.

Though dealers' view of the current market is muted at a low score of 43, Cox Automotive’s quarterly Dealer Sentiment Index shows a marked improvement in their three-month outlook from 42 to 54 quarter-over-quarter. A year earlier, it stood at about the same as the third quarter: 41.

The settled presidential race, along with the recent trend of moderating interest rates, bodes well for sales, dealers indicated in the Cox survey.

“We saw a surge in the outlook, technically the largest surge we have had quarterly in the history of the data, and it gets us back to Q2 2022 levels,” said Chief Economist Jonathan Smoke. “It is the best fourth quarter since 2021, which was the most profitable quarter in dealer history.”

The new-vehicle sales index also rose, from 51 to 54, while the new-vehicle inventory index stayed at a high 73, only two points under the record high achieved in the first quarter.

The outlook isn’t all rosy, though. Dealers' take on the larger economy were flat at 41 due to inflation and still-high loan rates. And since dealer profits have come down from pandemic-era highs, Cox’s profit index rose just one point to 35.

Meanwhile, Cox’s customer traffic index fell by one point to 31, reflecting reduced in-store traffic, though digital business rose a point to 40.

While overall dealer sentiment got a boost, dealers’ outlook on electric-vehicle sales fell two points to 35. Cox’s EV tax credit index score, though, stood at 60, suggesting the federal tax credit for EV purchases and leases has increased sales. The conflicting numbers show dealers anticipate the potential loss of the credit, which the incoming Trump administration has indicated it plans to eliminate.

“We are getting clear feedback that the tax credits are working in both the new and the used markets,” Smoke said. “The numbers have been moving higher and higher for franchises and are up substantially year over year.” 

 

 

 

More Industry

Front of large glass-paned, multistory office building
Industryby Hannah MitchellJuly 17, 2026

Toyota Financial Services Adds to HQ

The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.

Read More →
Tiny toy car falling out of jar of coins. “The $1K Payment”
Industryby Lauren LawrenceJuly 17, 2026

Four-Figure Loan Payments on the Rise

A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.

Read More →
Auto Dealer Today, Dealer Debrief 07/10/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 10, 2026

Dealer Debrief: New-Vehicle Sales Update

In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.

Read More →
Ad Loading...
Handful of colorful crayons.
Industryby Hannah MitchellJuly 10, 2026

Color Your Ride

The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.

Read More →
silver SUV, gray floor, yellow wall
Industryby Lauren LawrenceJuly 10, 2026

China Leads Global EV Sales

Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Ad Loading...
white electric car charging at an outside port
Industryby Lauren LawrenceJuly 2, 2026

Optimized Charging Could Reduce Costs

According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.

Read More →
Closeup photo of a new white car on a road from the driver's side
Industryby Hannah MitchellJune 26, 2026

June Automotive Boon?

A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.

Read More →
Seatbelt clip on infographic.
Industryby Lauren LawrenceJune 26, 2026

Safety Improvements Save Lives

Over the past 30 years, automakers have made many safety tweaks to their vehicles. An insurance industry testing group says that's largely thanks to its crash-worthiness program and that prevented fatalities are the clear result.

Read More →
Ad Loading...
Photo of three Chrysler Pacifica minivans, one each red, white and blue
Industryby Hannah MitchellJune 19, 2026

Indiana Dealership Changes Hands

The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.

Read More →