auto dealer in black and red logo
MenuMENU
SearchSEARCH

Auto Industry Veteran Matt Carpenter to lead Dealerware Expansion and Internationalization as CEO

After doubling employee headcount and adding new leadership roles in 2020, Dealerware is well positioned for next phase of growth with Matt Carpenter as CEO.

April 13, 2021
Auto Industry Veteran Matt Carpenter to lead Dealerware Expansion and Internationalization as CEO

After doubling employee headcount and adding new leadership roles in 2020, Dealerware is well positioned for next phase of growth with Matt Carpenter as CEO.

2 min to read


AUSTIN – Dealerware, a leading connected car platform for automotive retailers, will be led by CEO Matt Carpenter through its next phase of rapid growth. Carpenter has served as CEO of Silvercar, Inc. since August 2019, a role he will also continue in. Prior to leading Silvercar and Dealerware, Carpenter held the positions of CFO from 2016 to 2019 and General Manager Vehicle Sales from 2011 to 2015 at Audi of America, where he championed new business models and mobility services including the acquisition of Silvercar by AUDI AG in 2017.

We are helping our partners realize significant improvements to fleet costs and customer experiences today while readying them for tomorrow’s opportunities.

Carpenter’s extensive experience in the automotive industry will help Dealerware navigate international markets, continue its strong relationships with automotive manufacturers, and further its accelerated growth, underway since the company’s launch in 2016.

Despite the pandemic, Dealerware increased their customer base by 75% since January 2020, following three consecutive years of 100% year over year growth. Dealerware expects strong growth to continue in 2021 fueled by international expansion, an expanded partner ecosystem and new OEM partnerships. In the first quarter of 2021, Dealerware announced new programs with Toyota, Lexus, and Audi Canada. After moving into Canada in mid-2020, Dealerware powers dealerships representing 16 OEM brands in the market.

“Retail automotive is undergoing more transformation today than I’ve witnessed in my nearly 20 years in the industry, fueled by innovation and evolving consumer needs. Dealerware provides dealerships, dealer groups and OEMs with the digital tools and expert partnership they need to delight customers and drive profits in a shifting marketplace. We are helping our partners realize significant improvements to fleet costs and customer experiences today while readying them for tomorrow’s opportunities.” Carpenter said.

“The success of our internationalization efforts and recent recognition by some of the largest OEMs and retail groups in the world are evidence that we’ve built a platform ready to take our partners into the future of retail automotive,” Carpenter said. “We are dealer champions, and we believe dealers have the right to win in that new future. Our vision is to be the central platform of the connected retail fleet, and we are preparing to connect every retail fleet in the market.”

In advance of its ambitious growth plans, Dealerware doubled the size of its organization in 2020 and will add another 50 new positions this year, primarily in engineering and customer support roles. The company will also seek to widen its network of partners by launching a new developer portal, through which third parties can develop custom solutions for automotive retailers on top of Dealerware’s powerful infrastructure.

READ: Why Post-Sale Marketing Matters

Originally posted on F&I and Showroom

More Digital

Headshot photo of man in shirt and vest
Digital•by Staff•September 28, 2026

TecAssured Expands Payment Capabilities

A new integration with ConnexPay is designed to give third-party administrators, agencies and dealers faster, more flexible payment options, improve efficiency and create profit opportunities.

Read More →
Month to month cyberattack trend graph.
Digital•by Hannah Mitchell•September 18, 2026

Dealerships More Frequent Cybercrook Targets

Analysis of the past year’s activity shows attacks on stores’ networks have surged dramatically as criminals leverage AI’s tools for volume and seeming legitimacy.

Read More →
Smiling executive on infographic.
Digital•by Staff•September 9, 2026

Reynolds and RockEd Team Up

Via structured learning journeys and certifications, dealership personnel can get up to speed fast, a key component for success in rapidly changing retail automotive.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 08/13/2026, with Lauren Lawrence
Digital•by Lauren Lawrence•August 13, 2026

Dealer Debrief: AI is Judging Your Website

In this week's debrief, host Lauren Lawrence talks about the importance of optimizing your website for AI-powered search as well as SEO.

Read More →
Photo of digital tablet sitting on surface with a Google webpage on screen and a coffee cup beside it
Digital•August 1, 2026

Your Dealership Is Being Judged by AI Search

Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.

Read More →
Headshot photo of Cox Automotive executive Derek Hansen
Digital•by Staff•June 22, 2026

Cox Automotive Tool to Streamline Dealership Workflows

The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.

Read More →
Ad Loading...
Photo of computer keyboard with a inkpen resting in front of it on the top of a desk
Digital•by Staff•June 22, 2026

DAS Technology Earns Multiple Industry Honors

The company's Power AI Search was recognized for automotive artificial intelligence as .

Read More →
Modern Data Strategy infographic
Digital•by Lauren Lawrence•June 19, 2026

Reduce Fragmentation, Connect Customer Data

Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.

Read More →
Auto Dealer Today, Dealer Debrief, 06/18/2026, with Lauren Lawrence
Digital•by Lauren Lawrence•June 18, 2026

Dealer Debrief: Service Tech Recognition

In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/11/2026, with Lauren Lawrence
Digital•by Lauren Lawrence•June 15, 2026

Dealer Debrief: Manufacturing Meets Demand

In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.

Read More →