ALBANY, N.Y. — Auto/Mate Dealership Systems announced this week that DealerSocket has completed integration of its customer relationship management (CRM) tool with its dealership management system (DMS). Company officials said the connection will improve sales efficiency with real-time, bidirectional updates of customer, vehicle and deal information in both systems.

“Both Auto/Mate and DealerSocket use an open API to integrate with other vendors, keeping integration costs low and providing dealers with more choices," said Mike Esposito, president and CEO of Auto/Mate. "I've always believed that dealers should be able to choose any third-party solution without integration being a factor in that decision."

With integrated systems, prospect information entered into DealerSocket's CRM is instantly and securely updated in Auto/Mate’s DMS, while any changes made in the DMS are immediately updated in the CRM. Real-time integration ensures accurate information in both systems vs. data exchanges performed via batch deliveries, officials noted.

“We’re happy to be able to provide our customers with another quality choice when it comes to DMS vendors," said Nathan Usher, director of product management for DealerSocket.

DealerSocket's CRM and lead-management solutions are designed to increase revenue from sales and service, improve customer satisfaction index (CSI) and boost the dealership’s gross profit. At NADA 2014, both Auto/Mate and DealerSocket were honored with “Highest Rated” dealer satisfaction awards, determined by the thousands of auto dealers who are part of the DrivingSales.com community. Auto/Mate received the “Highest Rated DMS of 2013” award, while DealerSocket received the "Highest Rated Sales CRM of 2013" and the "Top Rated ILM of 2013" awards.

For more information, visit automate.com.