BEDFORD, Texas — Binary Automotive Solutions announced the hiring of Joe Turner, Matt Ward, and Troy Scheer to their executive staff. All three professionals bring a unique understanding of marketing and sales processes to their roles, with over six decades of marketing and sales experience combined, according to the announcement.

Dr. Joe Turner, DC PhD, has been named Binary COO. With more than 20 years of leadership roles in worldwide brands including Microsoft and Epson, to turning his own businesses into successful enterprises, Turner brings a unique perspective to the COO role.

Matt Ward has been named divisional vice president and brings more than two decades of automotive experience to his position, from his time as owner of automotive software firm eOnward to his position as general manager at Washington State’s No. 1-volume Chevrolet dealership.

Troy Scheer is Binary’s new CMO. He comes to the position with over 20 years of marketing experience, both as the owner of his own marketing agency, MarketingIntel LLC, and as partner with Froggo Marketing, an International full-service digital marketing agency, among other positions.

“I’ve operated Binary for more than 13 years with the same credo the entire tenure: Don’t take advantage of a client and don’t offer a product to a dealership that takes advantage of the customer. Matt, Troy and Joe all extol these values and I look forward to bringing our value-added sales and marketing process to market with them at the helm,” said CEO James Binkley.