CNW: November’s TDR Hits 16.8 Million Despite Consumer Confidence Slip
Consumers may have their doubts about the economy, but they’re feeling pretty good about their personal economic situations. It’s one of the reasons CNW’s True Delivery Rate reached 16.8 million units in November.
BANDON, Ore. — CNW Research reported this week that its two consumer confidence indicators produced contradictory economic outlooks. While the firm’s Jitters Index showed that “home-centric” concerns are easing, its measurement of consumer confidence regarding the overall U.S. economy has slipped every 10-day period since the first week of September.
“Contradictory? Not really,” CNW’s Art Spinella wrote in his firm’s monthly newsletter. “Consumers look at two distinctly different economic pictures — their own and their neighbors. CNW studies have shown an attitude exists that says, ‘I’m doing OK, but from all I read and hear, the country’s going to hell in a hand basket.’”
Spinella added that new-car purchases are typically made based on home-centric considerations. And in November, the firm’s Jitter Index showed that consumers feel that things are getting better. And compared to a year ago and October, the index is down by more than 10% and more than 2%, respectively.
There were other indicators that consumers are feeling good about their current economic situations. Same-store sales at new-car dealership, for instance, were up approximately 4% from a year ago. Floor traffic was also up nearly 19% from a year ago in November.
The only negative is that closing rations declined 7.65% from a year ago. Spinella said the drop is an indicator that showrooms are filling up with shoppers who aren’t ready to make an acquisition.
CNW also looked at November’s subprime approvals, which were well ahead of a year ago (16.7% from a year ago). Compared to October, approvals remained virtually unchanged, declining less than 1%.
“Based on the early sales reports accumulated by CNW, full-month sales should come in at 16.8 to 17 million [on a True Delivery Rate basis], putting the full-year at around 16.44 million units — assuming December has a year comparable to 2013,” Spinella wrote.
Originally posted on F&I and Showroom
More Digital

Cox Automotive Tool to Streamline Dealership Workflows
The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.
Read More →
DAS Technology Earns Multiple Industry Honors
The company's Power AI Search was recognized for automotive artificial intelligence as .
Read More →
Reduce Fragmentation, Connect Customer Data
Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.
Read More →
Dealer Debrief: Service Tech Recognition
In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!
Read More →
Dealer Debrief: Manufacturing Meets Demand
In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.
Read More →
Trust of Autonomous Cars Not Automatic
A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.
Read More →
Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →