Ferrari Calls Cryptocurrency Foray a Success
Carmaker will add the payment options in its European dealerships this month after introducing it in the U.S. last year.

Ferrari says its dealers don't have to deal directlly with cryptocurrency because it's immediately converted to traditional currencies.
Pexels/David McBee
After nearly a year of accepting cryptocurrency for car sales in the U.S., Ferrari plans to add the option for European transactions.
The Italian automaker, calling its U.S. cryptocurrency sales successful, said it will extend the alternative currency capability to its European dealers at the end of this month, though it said most there have already added it or are in the process of doing so.
Ferrari started accepting cryptocurrency through U.S. dealers in October. Expanding it to Europe will “support dealers in better addressing the evolving needs of its clients,” it said in a press release on the move.
It said it will extend the capability to yet other countries by the end of the year “where cryptocurrencies are legally accepted."
Ferrari is tapping payment specialists with expertise in cryptocurrency to help it process such transactions. It emphasized that its dealers won’t need to understand the alternative payment method because cryptocurrency payments will immediately be converted to traditional currencies.
“The providers' solutions will also allow for the verification of the source of funds and protect transactions from price fluctuations related to exchange rates,” the company said.
More Industry

Toyota Financial Services Adds to HQ
The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.
Read More →
Four-Figure Loan Payments on the Rise
A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.
Read More →
Dealer Debrief: New-Vehicle Sales Update
In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.
Read More →
Color Your Ride
The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.
Read More →
China Leads Global EV Sales
Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Optimized Charging Could Reduce Costs
According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.
Read More →
June Automotive Boon?
A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.
Read More →
Safety Improvements Save Lives
Over the past 30 years, automakers have made many safety tweaks to their vehicles. An insurance industry testing group says that's largely thanks to its crash-worthiness program and that prevented fatalities are the clear result.
Read More →
Indiana Dealership Changes Hands
The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.
Read More →
