ATLANTA — Cox Automotive announced today that VinSolutions will be its primary CRM solution provider. Current clients using Dealertrack CRM will begin to migrate to VinSolutions’ CRM immediately.

The transition is expected to be completed within 24 months, officials said. During that time, Dealertrack clients will be fully supported under the terms of their existing contracts.

“As part of the acquisition of Dealertrack, Cox Automotive became the owner of multiple CRM products between Dealertrack and VinSolutions,” said Mark O’Neil, CEO of Dealertrack and head of the Cox Automotive Software Group. “We are committed to delivering on our promise of providing exceptional client service and solutions and therefore need to streamline the CRM products from two to one. We are confident this step will better position us to deliver intentional integrations that are scalable and easy to manage, and benefit our dealer clients in the near- and long-term.”

Vinsolutions CRM offers deep integration with other Cox Automotive products, including Dealertrack DMS and F&I, vAuto for market pricing, Xtime for service scheduling and Dealer.com Websites for customer insights.

“We look forward to bringing Dealertrack CRM clients onto the VinSolutions CRM platform and ensuring they have a seamless transition experience,” said Lori Wittman, vice president and general manager of VinSolutions. “There are several admirable features of the Dealertrack CRM product that we look forward to leveraging in our single CRM solution going forward. With this decision, we believe our clients — existing and futures ones — will be best positioned to grow their business more profitably and efficiently, and take full advantage of the integrated set of solutions within Cox Automotive.”