GRAPEVINE, Texas –– DealerBuilt, an enterprise Dealer Management System (DMS) provider for automobile dealers nationwide, announced the appointment of Shayne Forsyth as Vice President of Marketing. DealerBuilt is a high-growth technology company providing dealers a scalable, highly flexible DMS platform that empowers delivery of a modern consumer experience. Forsyth will be responsible for leading DealerBuilt’s marketing organization, including strategy development, product marketing, communications, demand generation, and branding. 

In March 2019, DealerBuilt partnered with Parker Gale to further its growth and innovation in the automotive industry. The capital investment is enabling DealerBuilt to expand its reach, create the structure necessary for continued growth and more rapidly bring to market solutions leading dealerships require. Forsyth is one of a handful of select new hires that are part of this strategy.

Forsyth, an innovative marketing leader, brings over fifteen years of experience with fast-growing business- to- business companies, ranging from start-ups to publicly traded organizations, with both domestic and global footprints.

Commenting on why he chose to join DealerBuilt, Forsyth stated, “After meeting with CEO Mike Trasatti, the executive team, and Parker Gale, I was thrilled to join DealerBuilt at a key point in the company’s evolution. With such great momentum behind the organization, I am excited to roll up my sleeves and help ensure that DealerBuilt’s innovative DMS is prioritized in the minds of automobile dealerships.”

Prior to DealerBuilt, Forsyth served as Director of Marketing Communications for Veriforce, a Texas-based company that offers integrated SaaS-based compliance software used by leading organizations to enhance workforce and community safety. Forsyth directed the company’s marketing strategy, responsible for marketing communications, product marketing, demand generation, events, and creative services. In May 2019, the company was subsequently acquired by Thoma Bravo, a leading private equity investment firm focused on software and technology-enabled services.

“Shayne is a highly experienced marketing leader and a valuable addition to our team for this critical part of the business. He has a clear vision for the future of marketing and knows how to successfully build world-class teams to execute on that vision. We have an incredible leadership team that is paving the way for an exciting future for DealerBuilt, our customers, and the broader automobile dealership market,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC.

DealerBuilt will be conducting demonstrations at booth # 971C during the 2020 NADA show in Las Vegas, NV, February 15-17.