BURLINGTON, Vt. — Dealer.com (div. Cox Automotive) partnered with Cartender, a provider of digital marketing technology, to introduce a new opportunity for dealers to leverage video advertising to more effectively communicate and engage their car shoppers, the companies announced.

Executives said Dealer.com will provide the details dealers want to highlight, such as their incentives, vehicle imagery, and branding. Cartender will then take that information and transform it into compelling video templates.

“Dealer.com takes pride in finding undervalued modes of advertising channels for our dealers and removing barriers of entry to those channels,” said Mark Bernstein, associate vice president of advertising, Dealer.com. “We’re thrilled for this new venture, as video advertising gives dealers the ability to build brand and inventory awareness by connecting Facebook and YouTube audiences with their dealership in a dynamic and engaging format.”

“Video advertising is an effective way to communicate and engage with customers, but getting the content to market in a timely manner has been a major challenge until now,” added Collin Davis, CEO and co-founder of Cartender. “Working with Dealer.com is the perfect combination of video production expertise, technology solutions, and the most comprehensive vehicle dataset in the industry. Dealers can now target automotive shoppers with a video solution that saves them time and resources by getting their brand to market ahead of the competition.”

Read: GM Adds Dealer.com as Preferred Website Provider