IRVING, Texas —DealerSocket today announced the launch of Engine 6, the software provider’s next generation DealerFire website platform. The new site builder tool is being initially offered to independent and buy-here, pay-here dealers (BHPH).

With Engine 6, DealerSocket simplifies the design and upkeep of a dealer’s website. It also empowers dealers with easy to use website functionality, allowing them to manage lead-generating content in real time to create better websites that attract more customers.

“We speak with so many independent dealers who spend a disproportionate amount of time making changes to their site or paying technical resources to do it for them,” said Brad Perry, co-founder and chief product officer of DealerSocket. “DealerSocket wanted to make the design and implementation as easy as possible for our customers. Engine 6 is our way of taking something traditionally complex and expensive and making it simple yet powerful.”

The upgraded website builder tool offers drag-and-drop functionality that eliminates the need for coding. The solution also is optimized for mobile so it operates extremely fast on mobile devices for a frictionless research experience. It also features a multi-device preview mode, allowing users to view the website across multiple device categories, including desktop, laptop, tablet, and mobile.

The new website builder tool also is equipped with smart forms, allowing dealers to build their own lead forms quickly, complete with more than 40 smart fields in DealerSocket’s library and with a single mobile-friendly interface with lead route management.