ORLANDO, Fla. – US Equity Advantage, an automotive biweekly loan payment service, announced that industry veteran Lea Aschenbrenner-Steffan has joined the company as training and development director. Her extensive finance and insurance experience, coupled with her deep understanding of the retail automotive sector, will support USEA’s dealership partners in achieving maximum growth, profit and customer satisfaction.

Lea was an instrumental member of the team I assembled at MenuVantage, helping grow the company into the largest web-based menu selling software system in the automotive industry and remaining onboard through its acquisition by ADP in 2010.

Lea has 20 years of experience working with some of the leading companies in the industry. The majority of her career was spent with MenuVantage (now CDK), beginning in 2005 as their first trainer and advancing to national training director, involved in menu implementation and training for more than 1,000 dealers including large publicly traded auto groups.

Her career also includes OEM representation for the new GM aftermarket products team where she was involved in spearheading the company’s branded F&I menu selection process, finance director for domestic and import franchise auto dealers, and F&I training director for an insurance group covering 125 dealers. Most recently, she was an international account executive at Maxim Trak, an F&I menu platform

“Lea was an instrumental member of the team I assembled at MenuVantage, helping grow the company into the largest web-based menu selling software system in the automotive industry and remaining onboard through its acquisition by ADP in 2010,”said Robert Steenbergh, CEO of US Equity Advantage. “We are thrilled to have her back in the family, helping our dealership partners maximize the benefits of implementing our AutoPayPlus F&I service.”

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