LAKELAND, Fla. — fusionZONE Automotive LLC today announced the appointment of Adam Swanson as OEM director. Swanson brings more than 10 years of experience leading teams in enterprise-level automotive consulting strategy and has expertise in ecommerce, digital marketing, field team management, and consumer experience initiatives. 

Swanson is tasked with growing successful partnerships with OEMs in need of effective website and digital advertising solutions for their dealership networks.

“We are investing in this role as a commitment to show just how serious we are at ensuring that we deliver successful products and results to our OEM and dealer business partners.”

“We are excited to have Adam join our team. He is an innovative, dynamic marketing and sales executive whose successful time working at Shift Digital and with several OEMs makes him a perfect fit for OEM director,” said Ed Barton, fusionZONE’s president and CEO. “OEMs and their dealers are increasingly involved in the selection process for partners that can deliver on their unique brand requirements. At fusionZONE, we are investing in this role as a commitment to show just how serious we are at ensuring that we deliver successful products and results to our OEM and dealer business partners.”

Before joining fusionZONE, Swanson spent seven years at Shift Digital, where he managed accounts for multiple OEMs and served as a keynote speaker, training facilitator, and subject matter expert on marketing business for numerous regional seminars and client expositions across the United States. He began his career at Mazda, where he served as district manager overseeing 16 dealerships throughout the Midwest.

“fusionZONE is on the brink of some major growth. Numerous products and innovations in the pipeline are inspiring,” Swanson said. “I’m thrilled about the future because I believe I can help them scale real growth in the marketplace through true partnerships and strategic moves to help dealers and OEMs deliver the best online consumer experience. This will result in increased sales and better customer advocacy. It’s a great time to be in the industry!”

Read: fusionZONE Forms Dealer Advisory Council