NEW YORK — HookLogic released a new e-book on the best practices, strategies and tools for auto dealers.

The e-Book, "Marketing Attribution: The Auto Dealer's Digital Roadmap From Awareness to Sale," examines how auto dealerships can use attribution data to track and improve performance of all their marketing channels. It also covers how dealerships can confidently try new strategies and tools to improve marketing performance when armed with accurate attribution data.

More than 90% of customers begin their shopping process on the Internet, according to HookLogic. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is changing the marketing landscape.

“Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?” said David Metter, president of automotive for HookLogic. “Marketing attribution is your roadmap to success – It gives insight into your customers' shopping behavior.”

The e-book also details how dealers are using AutoHook's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.

The AutoHook suite of products by HookLogic provides auto dealers with insights to consumer behavior so they know which marketing channels, campaigns and efforts are influencing customers at critical junctures during their decision-making process.

To download a free copy of Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale, click here.

To schedule a demonstration any of the AutoHook Suite of Solutions, visit this link or call, 855-lead-2-show (855-532-3274).