auto dealer in black and red logo
MenuMENU
SearchSEARCH

NADA: August SAAR Highest Since November 2007

Not since the fall 2007 has the industry’s SAAR reached the 16 million-unit level. The NADA also reports that August went on record for the highest monthly sales volume this year.

by Staff
September 10, 2013
3 min to read


McCLEAN, Va. — The automotive retail industry sold 1.5 million light vehicles in August, a 14.3 percent increase from July and a 17 percent increase from August 2012, according to the National Automobile Dealers Association’s monthly Market Beat report. August went on record for the highest monthly sales volume this year.

Adding August sales, the industry has so far sold 10.6 million vehicles, up 9.6 percent from a year ago. August’s seasonally adjusted annual rate for light vehicle sales clocked in at 16 million units. The SAAR has been on an upward trend in recent years, the report noted, with August marking the first time since November 2007 that the rate reached 16 million units.

Car sales accounted for 49.7 percent of total sales, up 6.6 percent from a year ago. Light truck sales captured a 50.3 percent share, up 12.7 percent from a year ago.

Breaking down sales by vehicle segment, cross utility vehicles held the largest share in year-to-date sales, accounting for 25.2 percent. Rounding out the Top 3 segment were middle cars (20.7 percent) and small cars (19.7 percent).

“The greatest change in August 2013 YTD light-vehicle sales since last year has been in the CUV segment (18.2 percent), followed by the pickup segment (15.8 percent),” the report stated. “Although the YTD percentage change in sales in the CUV segment has exceeded that of the pickup segment for every month of this year, the gap between these indicators has narrowed over recent months as the indicator value for pickups has been rising since March 2013.”

Delving deeper into the CUV segment, the middle CUV held the largest share of August 2013 year-to-date sales at 63.4 percent, while the large pickup segment dominated August year-to-date pickup sales with an 88.1 percent share.

Looking at year-to-date sales for the large-car segment, the report showed that large cars held a 1.6 percent share of total light vehicles sales on 169,115 units sold (up 3 percent from last August). “For 1982-2012, the annual share of large cars for light vehicle sales has been on a general decline,” the report stated. “During this period, the highest recorded annual market share for the large car segment was 9.7 percent in 1984, while the lowest value for the segment was 1.6 percent in 2012.”

In the second quarter, the leading light vehicle in the large car segment in terms of sales was the Dodge Charger with 25,883 units sold. The Dodge muscle car was followed by the Ford Taurus with 23.148 units sold, which is a reverse from the second quarter 2012. That’s when the Ford Taurus was in the lead and the Charger followed closely behind.

Looking at sales by brand, manufacturers based in the Asian/Pacific region held the largest share of light vehicle sales in August, accounting for 47.5 percent of sales. They were followed by companies based in North America, including the Detroit 3 and Tesla. They held a share of 44 percent, while companies based in Europe held an 8.5 percent share of vehicle sales in August.

Asia/Pacific OEMs also captured the largest share of sales in the U.S. market at 45.6 percent, down from 46 percent one year ago. North American-based companies held a 45.5 percent share, while Europe-based manufacturers held a share of 8.9 percent.

Of the Detroit 3, Ford experience the biggest growth in August year-to-date sales from a year ago at 12.3 percent, followed by General Motors at 9.8 percent and Chrysler at 9.6 percent. “For every month of 2013, so far, Ford has led the Detroit 3 in terms of YTD growth in light-vehicle sales relative to the previous year,” the report noted.

Among Asia/Pacific-based companies, Subaru experienced the most growth in August year-to-date sales from a year ago at 29.3 percent, followed by Isuzu at 28.6 percent.

For European-based companies, Porsche experienced the most growth from a year in August year-to-date sales at 27.7 percent, followed by Jaguar-Land Rover at 17.8 percent.

Originally posted on F&I and Showroom

More Dealer Ops

red, black, and yellow car in a car dealership showroom, Growth Beyond Sales text box, Auto Dealer Today logo
Dealer Opsby Lauren LawrenceJuly 31, 2026

Dealership Profits Decline

While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.

Read More →
Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →