Automotive Compliance Education, ACE, announced the launch of a new website and updated logo, part of the compliance training provider’s first brand refresh since its 2016 founding.

Founder and Executive Director Gil Van Over III said the new look is emblematic of ACE’s mission to help the auto, RV, motorcycle and powersports industries keep pace with shifting compliance obligations, including the imminent finalization of the Federal Trade Commission’s new CARS Rule.

“We needed a brand our agents, dealers and users could all be proud of, and we agreed our image no longer reflected our training, which is frequently updated and always current,” Van Over said.

The new logo pairs ACE’s signature nib icon with a bolder, more contemporary font. The website was rebuilt to lead students, dealers and agents to the information and next steps they need.

“The original website worked well for individual users but didn’t offer a clear path for dealers seeking an enterprise-level compliance solution or agents who want to offer one,” said ACE Vice President of Operations Tariq Kamal. “Our new site makes it clear that the right solution pays dividends for all sides.”

The updated brand will be on display at the upcoming Industry Summit, which will be held Sept. 16 to Sept. 18 in New Orleans.