ARLINGTON, Texas – The National Independent Automobile Dealers Association is introducing a new way for its members to show – and sell – their inventory.

dealermallUSA by NIADA, the official NIADA marketplace for dealers, is an online digital retailing platform powered by MOTOix, featuring vehicles for sale in an environment created to bring efficiency to online car shopping while helping dealers increase sales and provide an exceptional customer experience.

“Digital retailing is a reality, and dealermallUSA provides NIADA members with the tools to give their customers the smooth, seamless purchase process they’re looking for, as well as a national platform for their inventory,” MOTOix CEO and founder Larry Bruce said.

In addition, dealermallUSA will showcase vehicles in the NIADA Certified program.

NIADA Certified has been redesigned to give independent dealers the ability to compete on a level playing field with franchise operations in the certified pre-owned arena – the most popular and profitable segment of the used vehicle market.

The program includes multiple program administrators – GSFSGroup, GWC Warranty, ProGuard Warranty, SouthWest Dealer Services and AUL Corp – as well as partnerships with Carfax and other providers.

dealermallUSA by NIADA joins Carketa’s 200-point digital inspection and condition report as the latest additions to the new NIADA Certified 360 program – a comprehensive suite of products and services designed to support NIADA CPO dealers and customers in all aspects of the automotive sales process.

More services are coming soon to NIADA Certified 360, including vehicle financing options, vehicle transport, title and registration services, reinsurance and more.

“NIADA’s revolutionary program brings together digital inspections, national brand recognition, financing options and trusted logistics services,” NIADA vice president James Gibson said. “MOTOix provides a proven platform to take this program to new heights of service for our members and their customers.”

dealermallUSA by NIADA will be launched during the NIADA Convention and Expo, coming up June 20-23 at the MGM Grand in Las Vegas.

Dealers attending the Convention will be the first to experience the new platform firsthand. For more information about the Convention or to register, visit niadaconvention.com.