auto dealer in black and red logo
MenuMENU
SearchSEARCH

Pay Here Marketing Joins NIADA as National Corporate Partner

Digital marketing agency helps BHPH dealers grow their business online.

July 26, 2021
Pay Here Marketing Joins NIADA as National Corporate Partner

Digital marketing agency helps BHPH dealers grow their business online.

2 min to read


ARLINGTON, Texas – Pay Here Marketing, LLC, a digital marketing provider for Buy Here-Pay Here dealers, has joined with the National Independent Automobile Dealers Association as a Bronze-level National Corporate Partner.

Pay Here Marketing offers complete digital marketing solutions, helping BHPH dealers target the right audience and grow business within their own exclusive area. PHM specializes in search engine marketing, targeted BDC campaigns, custom websites, video and social advertising.

BHPH dealers using Pay Here Marketing’s services not only drive more opportunities, they also increase prospect communication and sales conversion. PHM’s included lead management system routes calls directly to sales representatives, sends alerts, initiates text and email responses and manages customer interactions.

“Our digital solutions our built for speed,” Pay Here Marketing CEO Steve Neu said. “We provide the tools needed to engage the customer quickly and win the opportunity now and in the future. Our unique system will connect the dealer with a prospect within seconds of lead submission.”

The National Corporate Partner program provides NIADA and NABD members with an extensive, highly vetted roster of partners they can rely on to help them grow their business, protect their assets and enhance their profitability.

“Now more than ever, our BHPH members need access to results-oriented, revenue-focused products that elevate their ability to grow their business and provide services that create a meaningful experience for their customers,” NIADA vice president of member services James Gibson said. “As a National Corporate Partner, Pay Here Marketing is recognized as one of NIADA’s most trusted resources, with a proven track record of quality and excellence.”

Topics:Digital

More Digital

Man smiling at camera.
Digitalby StaffMay 18, 2026

JD Power Launches F&I Performance, ID Verification Tools

The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.

Read More →
Photo of Buick Envista moving down road flanked by trees
Digitalby Hannah MitchellMay 8, 2026

Advanced Safety Features Make a Difference

GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.

Read More →
Portrait of Cox Automotive President Steve Rowley alongside company logo, representing acquisition of Fullpath to enhance AI-driven data and marketing solutions for auto dealers.
Digitalby StaffApril 24, 2026

Cox Automotive to Acquire Fullpath

The company says the deal brings artificial intelligence-native data and marketing infrastructure to its dealer network for a unified platform.

Read More →
Ad Loading...
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Dealer Debrief 03/31/2026 with Lauren Lawrence. headshot of Lauren Lawrence. Auto Dealer Today logo.
Digitalby Lauren LawrenceMarch 31, 2026

Dealer Debrief: EV Sales, Brand Loyalty & More

In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.

Read More →
Scott Worthington, vice president of product management at Reynolds and Reynolds, stands indoors in front of large windows wearing a navy blazer and white shirt.
Digitalby StaffMarch 3, 2026

Reynolds, Corpay Partner to Enhance Dealership Payables

The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.

Read More →
Ad Loading...
mechanic filling out clipboard while inspecting under hood of vehicle
DigitalMarch 1, 2026

Owner Retention Stakes Have Never Been Higher

Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.

Read More →
Headshot of Zach Shefska, CEO of CarEdge, alongside the CarEdge logo on a blue background.
Digitalby StaffFebruary 24, 2026

Free Public Scoring System Rewards Honest Dealer Prices

CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.

Read More →
Digitalby Hannah MitchellJanuary 9, 2026

Automaker Websites Valuable Tools

The majority of shoppers visit them, and most undecided consumers consider the brands whose sites they peruse, but some automakers emphasize brand over product detail.

Read More →
Ad Loading...
Digitalby Hannah MitchellNovember 25, 2025

AI-Guided Car-Shopping Insight

Consumers say they’re using the tech, but many still end up at dealerships to seal the deal.

Read More →