The Reynolds and Reynolds Co. announced registration for Amplify 2025 is now open. The annual event brings experts and retailers together to discover, grow and connect.

“As we lean into our Spark AI data layer and Relo parts delivery robots, interest in this year’s Amplify is through the roof,” said Reynolds President Chris Walsh. “The impact dealers are realizing with Reynold Retail Management System and the AI tools and robotics built as part of it is pretty amazing. Amplify is an opportunity for all dealers to experience these products, share perspectives, and learn from one another in a relaxed environment.”

The event kicks off with a golf outing at the Ritz-Carlton Dallas, Las Colinas on Aug. 18, followed by a reception and dinner. The following day, guests will have the opportunity to experience a variety of events and workshops that explore innovation, show them how they can propel the industry forward, and identify which tools are available to help deliver extraordinary results for their dealerships.

The Automotive Amplifiers Contest is returning this year with an updated format. Innovative and forward-thinking leaders in the industry will compete to take home the Amplifier crown. A full description of the contest, its rules and prizes will be announced later this month. 

Whether it’s the keynote speakers, the workshops, the expo, the contest or the networking, there will be ample opportunity to be inspired to bring innovative ideas back to the dealership.

“From the industry’s most innovative products like Spark AI, Relo parts delivery robots, AutoVision’s Avery, and Gubagoo’s Curator, to amazing speakers, to the best practices in the Amplifiers contest and workshops, there are so many reasons dealers have been asking to come to Amplify this year. I cannot wait to see everyone there,” Walsh said.

More information about the event and how to register can be found here.