Roadster to Drive Toyota, MBUSA Digital Retail Programs
U.S. Toyota and Mercedes-Benz dealers will have access to factory-branded versions of Roadster’s Express Storefront online-to-instore commerce platform starting this month.

Factory-branded versions of Roadster’s Express Storefront platform will be made available to U.S. Toyota, Lexus, Mercedes-Benz, and Sprinter dealers this month.
SAN FRANCISCO — Auto retail and leasing commerce solutions provider Roadster announced an expansion of the company’s partnership with Toyota and Mercedes-Benz USA. Starting this month, Roadster’s Express Storefront online-to-instore retailing solution will be made available to all U.S. Toyota, Lexus, Mercedes-Benz and Sprinter dealers, representing a total of more than 1,800 franchises.
The collaboration follows similar partnerships with Audi, Hyundai, and Lexus. It will roll out under the TDDS 2.0 (Toyota), Amazing Digital Experiences (Lexus), and Mercedes-Benz USA Certified Digital Retailing Program brands. Roadster’s platform promises advanced deal-building tools, multiple payment options, easy trade valuations, a secure mobile credit application, and more.
“Roadster understands the importance of empowering consumers to shop for cars in the way they shop for anything else and in today’s world, this can mean starting from home, completing their deal instore, or the other way around,” executives wrote in a statement, noting the company is “honored to be working alongside leaders in the industry to bring a new and modernized era of car buying and selling to the masses.”
More Digital

Cox Automotive Tool to Streamline Dealership Workflows
The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.
Read More →
DAS Technology Earns Multiple Industry Honors
The company's Power AI Search was recognized for automotive artificial intelligence as .
Read More →
Reduce Fragmentation, Connect Customer Data
Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.
Read More →
Dealer Debrief: Service Tech Recognition
In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!
Read More →
Dealer Debrief: Manufacturing Meets Demand
In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.
Read More →
Trust of Autonomous Cars Not Automatic
A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.
Read More →
Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →