auto dealer in black and red logo
MenuMENU
SearchSEARCH

Roadster to Drive Toyota, MBUSA Digital Retail Programs

U.S. Toyota and Mercedes-Benz dealers will have access to factory-branded versions of Roadster’s Express Storefront online-to-instore commerce platform starting this month.

May 10, 2019
Roadster to Drive Toyota, MBUSA Digital Retail Programs

Factory-branded versions of Roadster’s Express Storefront platform will be made available to U.S. Toyota, Lexus, Mercedes-Benz, and Sprinter dealers this month.

1 min to read


SAN FRANCISCO — Auto retail and leasing commerce solutions provider Roadster announced an expansion of the company’s partnership with Toyota and Mercedes-Benz USA. Starting this month, Roadster’s Express Storefront online-to-instore retailing solution will be made available to all U.S. Toyota, Lexus, Mercedes-Benz and Sprinter dealers, representing a total of more than 1,800 franchises.

The collaboration follows similar partnerships with Audi, Hyundai, and Lexus. It will roll out under the TDDS 2.0 (Toyota), Amazing Digital Experiences (Lexus), and Mercedes-Benz USA Certified Digital Retailing Program brands. Roadster’s platform promises advanced deal-building tools, multiple payment options, easy trade valuations, a secure mobile credit application, and more.

“Roadster understands the importance of empowering consumers to shop for cars in the way they shop for anything else and in today’s world, this can mean starting from home, completing their deal instore, or the other way around,” executives wrote in a statement, noting the company is “honored to be working alongside leaders in the industry to bring a new and modernized era of car buying and selling to the masses.”

More Digital

hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Dealer Debrief 03/31/2026 with Lauren Lawrence. headshot of Lauren Lawrence. Auto Dealer Today logo.
Digitalby Lauren LawrenceMarch 31, 2026

Dealer Debrief: EV Sales, Brand Loyalty & More

In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.

Read More →
Scott Worthington, vice president of product management at Reynolds and Reynolds, stands indoors in front of large windows wearing a navy blazer and white shirt.
Digitalby StaffMarch 3, 2026

Reynolds, Corpay Partner to Enhance Dealership Payables

The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.

Read More →
Ad Loading...
mechanic filling out clipboard while inspecting under hood of vehicle
DigitalMarch 1, 2026

Owner Retention Stakes Have Never Been Higher

Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.

Read More →
Headshot of Zach Shefska, CEO of CarEdge, alongside the CarEdge logo on a blue background.
Digitalby StaffFebruary 24, 2026

Free Public Scoring System Rewards Honest Dealer Prices

CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.

Read More →
Digitalby Hannah MitchellJanuary 9, 2026

Automaker Websites Valuable Tools

The majority of shoppers visit them, and most undecided consumers consider the brands whose sites they peruse, but some automakers emphasize brand over product detail.

Read More →
Ad Loading...
Product & Technologyby Hannah MitchellNovember 25, 2025

AI-Guided Car-Shopping Insight

Consumers say they’re using the tech, but many still end up at dealerships to seal the deal.

Read More →
A smartphone displaying a Hertz Car Sales online listing sits beside the Cox Automotive logo, illustrating Cox’s new omnichannel car-buying platform.
Digitalby StaffNovember 11, 2025

Omnichannel Car-Buying Platform Launches

Cox Automotive says the technology enables online transactions on client sites and third-party marketplaces simultaneously.

Read More →
Digitalby Hannah MitchellOctober 31, 2025

Audi Drivers Can Ditch That Pesky Manual

Updated mobile app features AI assistant for tech questions, EV tasks and more

Read More →
Ad Loading...
Digitalby Hannah MitchellOctober 24, 2025

GM Cars to Get Smarter Over Time

Automaker announces single vehicle computing system to connect lineup for faster updates

Read More →