auto dealer in black and red logo
MenuMENU
SearchSEARCH

vAuto Founder Dale Pollak Publishes Fourth Book For Retail Automotive

‘Like I See It’ has already achieved best-seller status based on preorder sales. The book devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, technology disruption and consumer preferences for digital retailing.

by Staff
October 17, 2017
vAuto Founder Dale Pollak Publishes Fourth Book For Retail Automotive

 

2 min to read


OAKBROOK TERRACE, Ill. — vAuto founder Dale Pollak hadn’t planned on writing a fourth book. But circumstances in the retail automotive industry changed his thinking.

Pollak’s “Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive” is officially available on Amazon. And based on pre-order sales, the book earned it the No. 1 best-seller status in Amazon’s automotive and transportation categories.

“Our industry is confronting a challenged and uncertain future,” said Pollak. “I felt like I had an obligation to bring voice to topics that too few in our industry want to talk about. My hope is that ‘Like I See It’ spurs recognition that a prosperous and viable future for the car business will only arrive if we collectively begin the transformative work to shape this future today.”

In “Like I See It,” Pollak devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, dealer network consolidation, technology disruption, vehicle production inefficiencies and consumer preferences for digital retailing. “Like I See It” has received positive reviews from dealers who read advance copies.

''Dale Pollak is uniquely qualified to address the pressing issues in auto retail,” said former AutoNation President and COO Mike Maroone. “His provocative presentation takes on the difficult environment dealers face with real-world solutions that combine technology, process, and drastic policy change.”

Steve Germain, president of The Germain Auto Group, added: “Being a dealer has never been more challenging. Dale speaks to that reality in Like I See It and not only confronts the uncomfortable truths but also does the more important work of providing solutions.”

Originally posted on F&I and Showroom

More Digital

Headshot photo of Cox Automotive executive Derek Hansen
Digitalby StaffJune 22, 2026

Cox Automotive Tool to Streamline Dealership Workflows

The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.

Read More →
Photo of computer keyboard with a inkpen resting in front of it on the top of a desk
Digitalby StaffJune 22, 2026

DAS Technology Earns Multiple Industry Honors

The company's Power AI Search was recognized for automotive artificial intelligence as .

Read More →
Modern Data Strategy infographic
Digitalby Lauren LawrenceJune 19, 2026

Reduce Fragmentation, Connect Customer Data

Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/18/2026, with Lauren Lawrence
Digitalby Lauren LawrenceJune 18, 2026

Dealer Debrief: Service Tech Recognition

In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!

Read More →
Auto Dealer Today, Dealer Debrief, 06/11/2026, with Lauren Lawrence
Digitalby Lauren LawrenceJune 15, 2026

Dealer Debrief: Manufacturing Meets Demand

In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.

Read More →
Photo of red Tesla car parked outside of building
Digitalby Hannah MitchellJune 12, 2026

Trust of Autonomous Cars Not Automatic

A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/04/2026 with Lauren Lawrence
Digitalby Lauren LawrenceJune 4, 2026

Dealer Debrief: New Technician Credential & Vehicles for Change

In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.

Read More →
Auto Dealer Today, Dealer Debrief, 05/28/2026, with Lauren Lawrence
Digitalby Lauren LawrenceMay 28, 2026

Dealer Debrief: Dealer's Choice Awards

In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.

Read More →
Man smiling at camera.
Digitalby StaffMay 18, 2026

JD Power Launches F&I Performance, ID Verification Tools

The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.

Read More →
Ad Loading...
Photo of Buick Envista moving down road flanked by trees
Digitalby Hannah MitchellMay 8, 2026

Advanced Safety Features Make a Difference

GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.

Read More →