auto dealer in black and red logo
MenuMENU
SearchSEARCH

VW Mends Fences Among Lease Customers

The latest quarterly report from Swapalease.com shows incremental gains for the scandal-marred Volkswagen brand.

by Staff
June 1, 2017
VW Mends Fences Among Lease Customers

 

2 min to read


An increasing number of searches for the Jetta and other Volkswagen models is good news for the German OEM as it recovers from last year’s diesel emissions scandal. Photo courtesy Volkswagen of America Inc.

CINCINNATI, Ohio — The first-quarter lease trends report from Swapalease.com shows that Volkswagen lease search traffic was up 2% compared to the previous quarter, a sign the brand continues to mend fences among people shopping for a lease. Hyundai saw the largest gain in search traffic during the quarter (16%), followed by Subaru (12%).

Among domestic brands, Cadillac saw the biggest jump in the quarter for search traffic (3%), with Buick and GMC both seeing 2%. Chevrolet was down (-4%), as was Ford (-5%) and Chrysler (-7%). For European brands, Audi saw the biggest gain in the quarter at 5%, and BMW saw the largest drop at -6%.

Mercedes-Benz held onto its position as the largest share of overall traffic (10%), with BMW and Lexus each at 9% of overall traffic. Cadillac saw the largest increase in share of traffic, jumping from 4% in the fourth quarter to 7% in the first quarter. Volkswagen, still recovering from its diesel scandal, rose from 2% of traffic in the fourth quarter to 4% in the first quarter.

The average monthly payment on a lease was registered at $436.35 (up by $1 from Q4), with Mercedes-Benz holding the most expensive monthly payment at $704.65. Toyota holds the least expensive monthly payment during the fourth quarter at $348.34.

In the first quarter, men listed their vehicles with an average incentive of $578.13, and women listed with an incentive of $462.44. Incentives overall averaged $677.24, compared to a year ago when incentives registered $662.17.

“There remains plenty of strength in the lease market during the first quarter, and we believe this should persist through the remainder of the year,” said Scot Hall, executive vice president of Swapalease.com. “We are seeing data that suggests people are looking to exit their leases earlier in the life of the lease, which shows a healthy appetite to replace their lease with a different type of vehicle.”

To read the Q1 report in its entirety, click here.

Originally posted on F&I and Showroom

More Digital

Month to month cyberattack trend graph.
Digitalby Hannah MitchellSeptember 18, 2026

Dealerships More Frequent Cybercrook Targets

Analysis of the past year’s activity shows attacks on stores’ networks have surged dramatically as criminals leverage AI’s tools for volume and seeming legitimacy.

Read More →
Smiling executive on infographic.
Digitalby StaffSeptember 9, 2026

Reynolds and RockEd Team Up

Via structured learning journeys and certifications, dealership personnel can get up to speed fast, a key component for success in rapidly changing retail automotive.

Read More →
Auto Dealer Today, Dealer Debrief, 08/13/2026, with Lauren Lawrence
Digitalby Lauren LawrenceAugust 13, 2026

Dealer Debrief: AI is Judging Your Website

In this week's debrief, host Lauren Lawrence talks about the importance of optimizing your website for AI-powered search as well as SEO.

Read More →
Ad Loading...
Photo of digital tablet sitting on surface with a Google webpage on screen and a coffee cup beside it
DigitalAugust 1, 2026

Your Dealership Is Being Judged by AI Search

Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.

Read More →
Headshot photo of Cox Automotive executive Derek Hansen
Digitalby StaffJune 22, 2026

Cox Automotive Tool to Streamline Dealership Workflows

The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.

Read More →
Photo of computer keyboard with a inkpen resting in front of it on the top of a desk
Digitalby StaffJune 22, 2026

DAS Technology Earns Multiple Industry Honors

The company's Power AI Search was recognized for automotive artificial intelligence as .

Read More →
Ad Loading...
Modern Data Strategy infographic
Digitalby Lauren LawrenceJune 19, 2026

Reduce Fragmentation, Connect Customer Data

Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.

Read More →
Auto Dealer Today, Dealer Debrief, 06/18/2026, with Lauren Lawrence
Digitalby Lauren LawrenceJune 18, 2026

Dealer Debrief: Service Tech Recognition

In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!

Read More →
Auto Dealer Today, Dealer Debrief, 06/11/2026, with Lauren Lawrence
Digitalby Lauren LawrenceJune 15, 2026

Dealer Debrief: Manufacturing Meets Demand

In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.

Read More →
Ad Loading...
Photo of red Tesla car parked outside of building
Digitalby Hannah MitchellJune 12, 2026

Trust of Autonomous Cars Not Automatic

A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.

Read More →