VW Mends Fences Among Lease Customers
The latest quarterly report from Swapalease.com shows incremental gains for the scandal-marred Volkswagen brand.


An increasing number of searches for the Jetta and other Volkswagen models is good news for the German OEM as it recovers from last year’s diesel emissions scandal. Photo courtesy Volkswagen of America Inc.
CINCINNATI, Ohio — The first-quarter lease trends report from Swapalease.com shows that Volkswagen lease search traffic was up 2% compared to the previous quarter, a sign the brand continues to mend fences among people shopping for a lease. Hyundai saw the largest gain in search traffic during the quarter (16%), followed by Subaru (12%).
Among domestic brands, Cadillac saw the biggest jump in the quarter for search traffic (3%), with Buick and GMC both seeing 2%. Chevrolet was down (-4%), as was Ford (-5%) and Chrysler (-7%). For European brands, Audi saw the biggest gain in the quarter at 5%, and BMW saw the largest drop at -6%.
Mercedes-Benz held onto its position as the largest share of overall traffic (10%), with BMW and Lexus each at 9% of overall traffic. Cadillac saw the largest increase in share of traffic, jumping from 4% in the fourth quarter to 7% in the first quarter. Volkswagen, still recovering from its diesel scandal, rose from 2% of traffic in the fourth quarter to 4% in the first quarter.
The average monthly payment on a lease was registered at $436.35 (up by $1 from Q4), with Mercedes-Benz holding the most expensive monthly payment at $704.65. Toyota holds the least expensive monthly payment during the fourth quarter at $348.34.
In the first quarter, men listed their vehicles with an average incentive of $578.13, and women listed with an incentive of $462.44. Incentives overall averaged $677.24, compared to a year ago when incentives registered $662.17.
“There remains plenty of strength in the lease market during the first quarter, and we believe this should persist through the remainder of the year,” said Scot Hall, executive vice president of Swapalease.com. “We are seeing data that suggests people are looking to exit their leases earlier in the life of the lease, which shows a healthy appetite to replace their lease with a different type of vehicle.”
To read the Q1 report in its entirety, click here.
Originally posted on F&I and Showroom
More Digital

Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →
Cox Automotive to Acquire Fullpath
The company says the deal brings artificial intelligence-native data and marketing infrastructure to its dealer network for a unified platform.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Dealer Debrief: EV Sales, Brand Loyalty & More
In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.
Read More →
Reynolds, Corpay Partner to Enhance Dealership Payables
The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.
Read More →
Owner Retention Stakes Have Never Been Higher
Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.
Read More →
Free Public Scoring System Rewards Honest Dealer Prices
CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.
Read More →