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Articlesby Jason EzellMarch 31, 2007

More Leads Please, Can A Dealer Have Too Many

Jason Ezell - Here’s where the issue gets worse, of Internet shoppers who submitted a lead AND purchased a vehicle, only 42 percent purchased within 30 days of submitting that lead...

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Articlesby Don ReedMarch 30, 2007

Move Your Comfort Zones With Accountability

Don Reed - For all three positions, is your Service Absorption rising year after year? If any of your answers were “NO” then you must ask yourself why?...

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Articlesby Tom HudsonMarch 29, 2007

Rogue Waves

Thomas B. Hudson, Esq. - In this case, the 9th Circuit held that an investment bank that merely loaned money to a lender could be held responsible for the misdeeds of the lender...

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Articlesby David Keller, CPA, CFEMarch 28, 2007

Are You A Special Finance Customer?

David Keller - Your bank, auction and vendors consider you a finance customer every day. So, how is your credit rating with them? If you take a look at the financial status of your dealership, ...

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Articlesby Greg GoebelMarch 27, 2007

Inventory – The Lifeblood to Your Department

Greg Goebel - Second of Ten Critical Components of Special Finance-When you are considering inventory for SF, think of one thing – collateral...

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Articlesby John ZieglarMarch 23, 2007

Revolutionizing e-satisfaction

John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...

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Articlesby Samantha ShawMarch 16, 2007

Hillside Honda Excels with Five Essential BDC Components

Samantha Shaw - The store's ability to deliver so many cars while operating under their many selling constraints intrigued me. Hillside Honda has no room for expansion.

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Articlesby Jason EzellMarch 14, 2007

Decrease Advertising Costs While Selling More Vehicles?

Jason Ezell - Never before could dealers display their entire inventory, every option, every color, every vehicle to the buying public 24 hours a day, seven days a week...

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Articlesby Tim RandallMarch 13, 2007

Burning Benjamins - Can You Afford Not to Embrace Special Finance

Tim Randall - The truth of the matter is that with Internet leads, every sale costs the same as every no-sale in advertising dollars. The difference is one produces a profit, the other none.

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Articlesby Rob ChesneyMarch 12, 2007

Nice Listing, Now What? Maximizing Sales by Managing Online Service and Support

Rob Chesney - What elevates the best online listings is the behind-the-scenes service and support provided by a knowledgeable dealer...

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