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Articlesby Tim RandallNovember 9, 2006

Let's Talk Advertising

Tim Randall - Another form of advertising used to market a specific demographic for products and services is mailers...

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Articlesby Todd SwickardNovember 8, 2006

Search Budget: How Much Is Enough?

Todd Swickard - When considering overall online budget, the rule of thumb seems to be a 10 percent allocation of the total advertising budget...

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Articlesby Don ReedNovember 3, 2006

Increasing Service Absorption Rule #2 - Continued

Don Reed - So, whether the vehicle was a trade-in at your store, purchased at the auction or bought off the street or from a wholesaler, it belonged to a customer...

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Articlesby Justin SpathNovember 2, 2006

Build A Better Employment Ad

Justin Spath - So much effort is put into advertising for the automobiles we are selling, while so little is often put into recruiting a new employee.

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Articlesby George DansNovember 1, 2006

Dirty Dozen Phone Tips To More Sales

George Dans - I can tell you one thing; you will never surpass average without mastering great telephone skills. It’s impossible, unless you want to become a lot lizard ...

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Articlesby David Keller, CPA, CFEOctober 31, 2006

Getting Your Act Together - All The Pieces

David Keller - Having an under capitalized dealership will not allow you to grow at the right speed, and you will “crash.”...

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Articlesby Tim MadelOctober 30, 2006

The Box Is Dead: Get Creative With Your Seach Engine Marketing

Tim Madel - Every click is potentially a new customer. So, why not make creative ads that really appeal to potential buyers...

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Articlesby Vince PassioneOctober 27, 2006

Drive More Profit On Every Deal With Integrated Technology

Vince Passione - The various partners that you now depend upon have migrated their products and services to Internet platforms. Also referred to as ASPs or "application service providers," these new systems offer a consistent platform for conducting business which will give you the opportunity to create an integrated workflow between departments.

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Articlesby Greg GoebelOctober 26, 2006

A Smile, A Handshake And A Thank-You.

A smile, a handshake and a sincere thank you. How simple does it get? Didn’t we learn this in kindergarten?

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Articlesby Michael KinnearOctober 25, 2006

Educate Yourself!

Michael Kinnear - Do you know a BHPH customer profile when you see one? Some characteristics might be: ...

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