
For dealers, online inventory marketing is a key component of their digital marketing strategy, and there are several providers that help facilitate the push and pull of inventory information across the Internet. This year, dealers rated four providers high enough to be recognized.
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Similar to past years, several different website providers received votes from dealers; however, only two companies garnered high enough marks to take home awards.
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Dealers rated only two lead providers high enough to win awards in the Used Vehicle Internet Lead category this year.
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Overall, dealers are happier with their special finance lead providers this year. The group average of 101.3 points is the highest it’s been since the 2006 awards.
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Dealers vote for several different new vehicle Internet lead providers each year, and three familiar names rose to the top in 2011.
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The top two desking software providers in 2011 have had a stronghold on the category for several years now. While they have fluctuated in placement some from year to year, their dealers continually rank them as the cream of the crop.
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