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Sanderson Ford currently sells about $2.3 million in parts a month, so having an efficient and smooth-running operation is vital. Of course, a parts operation doesn’t grow to be this size overnight.
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Using an aroma in a showroom can create an impression with a shopper and can in fact create an emotional connection. Advertising and Marketing Expert Paul Potratz discusses the merits of scent marketing.
Read More →The toughest deals to put together are those for special finance customers in Credit Tiers 3 and 4. Special Finance Expert Greg Goebel discusses the importance of having the right inventory to make those deals work.
Read More →Attorneys Nicole Munro and Peter Cockrell of Hudson Cook discuss the Servicemembers Civil Relief Act (SCRA) as it pertains to leasing vehicles to military servicemembers or dependents of military servicemembers.
Read More →Technology allows dealers to easily track Web analytics but it’s easy to get overwhelmed. Which analytics are the most important? Dave Winslow, the intelligence chief at Dealer.com, shared with Auto Dealer Monthly the top five Web analytics dealers should monitor.
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This year’s Digital Marketing Awards are all about how dealers are creatively using digital marketing to get an edge and stand out from competitors online.
Read More →Attorney Tom Hudson discusses an enforcement action against a Florida dealership dealing with, among other things, the dealership’s alleged practice of posting false reviews of the dealership online.
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From beach parties and singing contests to celebrities and exotic animals, anything goes when it comes to event marketing. Here's a look at three dealers who not only achieved good results with their events but also had a lot of fun in the process.
Read More →Best Ride General Manager Gene Daughtry discusses skip-tracing and reveals the methods he uses to track down customers who don't want to be found.
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At Charlotte Honda VW in Port Charlotte, Fla., the dealership received a complete overhaul and a new marketing strategy, and it has since tripled sales.
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