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Articlesby Ali AmirrezvaniAugust 25, 2006

Rich Media: Do You Need To Tone It Down?

Ali Amirrezvani - If used properly, rich media can be a highly engaging and visually active way to interest your customer...

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Articlesby Maxwell D. SkynardAugust 25, 2006

Lead Management: A Weapon You Can't Live Without

Maxwell Skynard - By contrast, a good lead management system will automatically reply immediately with customer - and model - specific e-mails...

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Articlesby Maxwell D. SkynardAugust 25, 2006

B-Back Sauce: Keep Your Customer Hungry

Maxwell Skynard - According to a recent study Domestic dealerships convert less than 25 percent of their new car customers into “customer pay” service customers...

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Articlesby Maxwell D. SkynardAugust 25, 2006

Dr. Frankenstein's Business Development Department

Maxwell Skynard - If you have a flashy site, but it doesn’t convert visitors to prospects, if you have a hard to use ILM/CRM, if you aren’t making money but you’re spending a lot on “cool” technology...

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Articlesby Ali AmirrezvaniAugust 25, 2006

Effectively Utilizing Incentives To Capture Leads

Ali Amirrezvani - The main reason incentives work is basic human nature; we like receiving free things...

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Articlesby Maxwell D. SkynardAugust 25, 2006

More Time For Crunches: A Look At New Technology

Maxwell Skynard - Use dated inventory to fuel your promotions. Technology can now allow you to apply business rules to your new and pre-owned inventories...

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Articlesby Rob ChesneyAugust 25, 2006

Youth Look Online To Accessorize And Customize Vehicles

Rob Chesney - Today’s youth are looking to personalize everything, especially their cars and trucks. This customization trend bodes well for dealers, especially online...

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Articlesby Rob ChesneyAugust 25, 2006

Online Tools Generate Higher Profitability And Consumer Confidence

Rob Chesney - Advanced tools make online vehicle sales easy and rewarding for dealers...

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Articlesby Maxwell D. SkynardAugust 25, 2006

Snakes vs. Spiders: The Truth About Website Traffic

Maxwell Skynard - Some website companies call their sites optimized, when what they mean is “friendly.” For the record, “friendly” is not “optimized"...

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Articlesby Maxwell D. SkynardAugust 25, 2006

Small Store. Big Online Sales!

Maxwell Skynard - The Internet leveled the playing field and now consumers often know your rebates, incentives, holdbacks, and invoice costs...

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